Insight Blogs

The FMCG sector thrives on effective in-store execution. In a landscape divided between General Trade (GT) and Modern Trade (MT) stores, targeted strategies are essential to maximize brand visibility and drive sales. This is where specialized services like promoters, product sampling, and merchandising come into play. Let's delve into how these services can unlock growth in both GT and MT environments. Understanding the Landscape GT vs. MT General Trade (GT): These are your independent, smaller-scale stores – the local kirana shops, pan walas, and neighborhood retailers. They often rely on personal relationships and cater to specific community needs. Modern Trade (MT): This segment encompasses larger, organized retail chains like supermarkets, hypermarkets, and convenience stores. They offer a wider product range and a more structured shopping experience. Why Invest in Specialized Services?In a competitive market, simply placing your product on a shelf isn't enough. You need to actively engage customers and create a compelling reason to purchase. This is where promoters, product sampling, and merchandising excel. Promoters: Your Brand Ambassadors GT Impact: In GT stores, promoters build rapport with shoppers, offer personalized recommendations, and drive conversions through direct interaction. They act as brand ambassadors, educating customers and addressing queries. MT Impact: In MT stores, promoters manage on-ground activations, highlight promotions, and ensure product visibility amidst a sea of competing brands. They can significantly influence purchase decisions at the point of sale. Product Sampling: Experiential Marketing at its Best GT Impact: Offering free samples in GT stores allows customers to experience your product firsthand. This is particularly effective for new launches or variants, encouraging trial and building trust. MT Impact: In MT stores, sampling drives engagement and creates a buzz around your product. It can be integrated with promotional campaigns and loyalty programs to incentivize purchase. Merchandising: The Art of Shelf Appeal GT Impact: Effective merchandising in GT stores ensures your products are prominently displayed and well-stocked. This optimizes shelf space and captures customer attention in a limited retail environment. MT Impact: In MT stores, merchandising creates eye-catching displays, reinforces brand identity, and strategically positions products to maximize visibility and drive sales. Growth and Benefits: A 3-Year PerspectiveWhile precise figures vary depending on the specific product and market, industry reports indicate a significant positive impact from these services: NielsenIQ: Their 2022 report suggests that in-store execution activities, including merchandising and promotions, can boost sales by up to 10-15% in the FMCG sector. Kantar Worldpanel: Their data shows that effective product sampling can increase trial rates by 20-30%, with a subsequent impact on repeat purchase. Looking Ahead: Data-Driven Optimization: Leveraging data analytics to track the performance of promoters, sampling campaigns, and merchandising strategies allows for continuous improvement and ROI measurement. Omnichannel Integration: Integrating these services with online channels and digital marketing efforts creates a seamless brand experience and amplifies reach. In Conclusion:Investing in promoters, product sampling, and merchandising is crucial for FMCG success in both GT and MT channels. These services enhance brand visibility, driven trial, and ultimately boost sales. By embracing data-driven approaches and adapting to the evolving retail landscape, FMCG companies can leverage these services to achieve sustainable growth.   Let's connect to discuss our solutions, exchange ideas, and explore opportunities to grow your brand's sales and visibility across India.

In the competitive world of beauty and cosmetics, having a strong online presence and eye-catching packaging is simply not enough. Brands need a secret weapon to truly connect with customers and drive sales. Enter the beauty advisor, a crucial player in the success of any beauty brand, especially within the bustling aisles of modern trade and general trade stores. These frontline representatives are more than just salespeople; they are brand ambassadors, product experts, and trusted confidantes to customers seeking personalized beauty solutions. Why Beauty Advisors Matter Imagine walking into a store overwhelmed by the sheer volume of products and brands. A friendly, knowledgeable beauty advisor can make all the difference. They act as brand ambassadors, offering personalized recommendations, demonstrating product usage, and building relationships with customers. Key Roles and Responsibilities: Customer Acquisition: Beauty advisors are experts at converting curious shoppers into paying customers. They achieve this by: Engaging with walk-in customers: A warm greeting, a friendly smile, and an offer of assistance can instantly make a shopper feel valued. Understanding customer needs: By asking the right questions and actively listening, beauty advisors can identify individual requirements and offer tailored product suggestions. Product Knowledge: In-depth knowledge about the brand's offerings, ingredients, and benefits allows advisors to confidently address queries and highlight unique selling points. Building trust: By offering genuine advice and building rapport, beauty advisors foster trust and encourage repeat purchases. Stock Visibility and Management: Ensuring optimal shelf placement: Beauty advisors play a vital role in maintaining attractive product displays and ensuring high-demand items are readily available. Highlighting new launches and promotions: They draw attention to new products and ongoing offers, enticing customers to explore and purchase. Monitoring stock levels: By keeping an eye on stock levels, they can prevent out-of-stock situations and ensure a seamless shopping experience. Data-Driven Impact: The impact of beauty advisors can be measured through various metrics: Conversion Rates: Studies indicate that having beauty advisors can significantly boost conversion rates. In modern trade, a well-trained advisor can increase conversions by 10-15%, while in general trade, the impact can be even higher, reaching 20-25%. Average Transaction Value: By recommending complementary products and offering personalized skincare or makeup routines, advisors can increase the average transaction value by 5-10% in both modern and general trade. Customer Loyalty: The personalized attention and expert advice provided by beauty advisors foster customer loyalty, leading to repeat purchases and positive word-of-mouth marketing. Beyond Sales: Beauty advisors are more than just salespeople; they are brand advocates. They represent the brand's values and image, shaping customer perception and building long-term relationships. Their passion for beauty and dedication to customer satisfaction create a positive brand experience that resonates with shoppers. Investing in Beauty Advisors: Brands that invest in training and empowering their beauty advisors reap significant rewards. Comprehensive product knowledge, effective communication skills, and ongoing training programs are essential for creating a high-performing team of brand ambassadors. In conclusion, beauty advisors are invaluable assets for beauty brands. They bridge the gap between products and customers, driving sales, fostering loyalty, and building brand reputation. By investing in their success, brands can unlock the true potential of their products and thrive in the competitive beauty landscape. Get in Touch with Us! If you're looking to manage your end-to-end BTL programs, merchandising activities, e-payment payouts, or e-commerce marketing, we're here to help! We’d love to hear from you. You can reach us at +91-9326995326 or email us at sales@inventroindia.com.

Did you aware of this? A whopping 76% of purchase decisions happen in the store! This statistic may surprise you in the digital age we live in, where e-commerce companies seem to be taking over. However, it draws attention to a key reality for FMCG brands: in-store experiences continue to rule the Indian market.Compared to general trade, modern trade—think supermarkets and hypermarkets—accounts for only approximately 25% of the total sales of FMCG in India, according to a McKinsey & Company analysis. The enormous network of general trade businesses, or the well-known kirana shops on every corner, continues to handle the remaining 75% of sales.To remain relevant and competitive in the fast-paced market of today, brands must have a thorough understanding of customer behaviour. The psychology of consumer decision-making is among the most fascinating parts of consumer behaviour. The physical sensation of being in a physical store is unmatched by anything, even though digital platforms are more accessible and convenient.So, what does this mean for your brand?Consumer Preferences: Indian consumers continue to favour the immediate satisfaction and personalised attention that physical stores provide, even in the face of the growth of e-commerce. Their decision to buy is greatly influenced by their personal ability to view, touch, and experience items.Winning at the Shelf: It's important to get a customer's attention in a crowded store. 76% of in-store decisions can be greatly influenced by appealing packaging, well-placed shelves, and in-store promotions.In-Store Engagement: Brands use a range of tactics to improve customer experiences in stores and boost sales. Every element of the retail space has been intentionally created to attract customers in, from engaging displays, POSM Element, Offers Communication and interactive product sampling to engage with every walking shoppers.Impulse Buying: Whether drawn in by eye-catching displays, attractive promotions communications, or the desire to try something new, impulsive buying accounts for a significant proportion of sales in stores. Brands take advantage of these opportunities to promote products strategically and generate a sense of urgency.In conclusion, In-store shopping continue to have an irresistible charm. In order to successfully respond to the varied needs of consumers, brands operating in the Indian FMCG market need to maintain a balance between their online and offline presence. Thus, the next time you enter a store, pause to recognise the complex interactions among many elements influencing your choices. Every little element, from the arrangement of the aisles to the positioning of the merchandise, has been carefully considered to make your shopping experience not just practical but also genuinely remarkable.

In the fiercely competitive FMCG landscape, effective in-store merchandising and well- trained promoters play a pivotal role in capturing consumer attention and driving sales. This blog explores strategies for enhancing brand visibility and maximizing sales potential in both modern trade and general trade stores.   Promoter and Merchandiser Training Modules Product Training Comprehensive: understanding of product features, benefits, and competitive advantages. Mock Call Tracking: Simulated customer interactions to refine sales pitches and objection handling skills. Performance Measure Technology: Utilize tools to track individual promoter performance, identify training needs, and recognize achievements.     Inventro Corporation employs a multi-faceted approach to ensure the right quantity and quality of in-store promoters are hired for their clients:   Needs Assessment: Careful analysis of client requirements to determine the optimal number of promoters needed. Recruitment Criteria: Establishment of clear criteria for selecting promoters based on skills and experience. Structured Screening: Implementation of a rigorous screening process to evaluate candidate suitability. Training and Development: Provision of comprehensive training programs to equip promoters with necessary skills. Performance Monitoring: Utilization of KPIs to track promoter effectiveness and identify areas for improvement. Quality Assurance: Regular audits to ensure adherence to brand guidelines and sales processes. Retention Strategies: Implementation of strategies to incentivize and retain top- performing promoters. Feedback Loop: Continuous feedback gathering from clients and store managers to optimize promoter performance.   By employing a combination of effective in-store merchandising strategies, well-trained promoters, and data-driven insights, FMCG brands can significantly enhance their sales performance and brand visibility in both modern trade and general trade environments.Inventro Corporation's expertise in promoter staffing and management further empowers brands to achieve their sales objectives and create a lasting impact on consumers.

Did you know that with a single click, you can access stock availability reports for over 1,000 general trade (GT) stores, detailing both quantity and value? Or that you can pinpoint near-expiry SKUs across those stores, track competitor performance, and analyze the daily, weekly, or monthly sales achievements of your promoters and merchandisers across India?In the fiercely competitive retail landscape, brands are always looking for innovative ways to optimize operations, increase sales, and minimize losses. Artificial intelligence (AI) is transforming the merchandising industry, providing unprecedented efficiency, data-driven insights, and a strategic advantage. Recent research from McKinsey reveals that 76% of retailers who have embraced AI in merchandising have seen significant improvements in sales and profitability.AI-Powered Merchandising: A Paradigm ShiftAI is revolutionizing how brands approach merchandising by automating labor-intensive tasks, providing real-time visibility into stock levels, and enabling data-driven decision-making at scale. Here's how AI is reshaping the industry:Eliminating Out-of-Stocks: AI-powered inventory management systems continuously analyze sales data and inventory levels across thousands of retail outlets. By identifying stores with stock below pre-determined thresholds, brands can proactively replenish inventory, ensuring product availability and maximizing sales potential. A study by Capgemini found that AI-powered inventory optimization can reduce out-of-stock situations by up to 50%.Mitigating Returns and Waste: AI algorithms identify stores with nearing expiry stock, allowing for targeted promotions and discounts to accelerate sales before products become unsellable. This strategic approach minimizes returns to vendors (RTV), reduces waste, and improves overall profitability. Research by IBM suggests that AI-driven waste reduction initiatives can save retailers up to 30% on inventory costs.Strategic Competitor Analysis: AI-powered tools gather and analyze competitor data, including pricing, promotional activities, and shelf placement strategies. These insights enable brands to make informed decisions about their own pricing, promotions, and in-store visibility to maintain a competitive edge. According to a survey by RetailNext, 85% of retailers believe that AI-powered competitive intelligence is essential for success in today's market.Performance Enhancement and Accountability: AI-enabled mobile applications consolidate performance data for field teams, including promoters and merchandisers. This comprehensive tracking of sales, attendance, and adherence to merchandising standards fosters accountability and identifies areas for improvement. A report by Salesforce indicates that AI-powered performance management tools can increase sales team productivity by up to 20%.Data-Driven Product Sampling: AI-powered analytics platforms provide in-depth insights into product sampling initiatives. By analyzing consumer feedback, demographic data, sales performance of sampled products, and even stock levels in participating stores, brands can refine their sampling strategies for maximum impact. A survey by Nielsen found that AI-optimized product sampling campaigns can generate up to 30% higher sales lift compared to traditional approaches.Growth AI: Driving Compliance and Maximizing ROI: Growth AI, developed by Inventro Corporation Private Limited, is a cutting-edge retail technology platform designed to elevate your merchandising and product sampling initiatives. We prioritize achieving 95% compliance across critical parameters: Store Coverage: Ensuring product availability in targeted stores.Stock Availability: Minimizing out-of-stock situations to capitalize on sales opportunities.Near-Expiry Management: Proactively addressing nearing expiry stock to reduce waste and returns.Promotional Effectiveness: Tracking and analyzing the impact of promotions and offers.Share of Shelf: Gaining insights into brand visibility and shelf presence.Growth AI delivers comprehensive reports on store coverage, promotion success, sales performance, competitor benchmarking, minimum basis quantity (MBQ) increases, and more. This wealth of data empowers brands to make strategic decisions that drive growth and profitability. AI is not merely a technological trend; it is a strategic imperative for brands seeking to thrive in the modern retail landscape. By leveraging AI-powered solutions, brands can streamline operations, enhance efficiency, gain a competitive advantage, and achieve sustainable growth.Growth AI, developed by Inventro Corporation Private Limited, is a cutting-edge retail technology platform designed to elevate your merchandising and product sampling initiatives. We prioritize achieving 95% compliance across critical parameters, helping you to exceed industry benchmarks and achieve exceptional results.To explore how Growth AI can empower your brand, contact us today for a personalized consultation.Partner with Inventro Corporation Private LimitedTo learn more about how Growth AI can empower your brand with AI-driven merchandising and sampling solutions, contact Inventro Corporation Private Limited today. Our team of experts is dedicated to helping you achieve your retail goals through innovative technology and data-driven strategies.

Businesses in the fast-paced retail industry are always looking for innovative ways to draw in customers and increase revenue. The Point-of-Sale (POS) display is one of their arsenal's most potent weapons. When placed strategically at checkout counters or other busy locations, point-of-sale (POS) displays present a fantastic chance to impact consumer decisions and raise brand awareness. We'll go over all you need to know about point-of-sale (POS) displays in this extensive tutorial, including types, advantages, and best practices for creating and putting them into use.Types of Point-of-Sale (POS) DisplaysThere are several different kinds of POS displays, each with a special function and set of benefits. These are a few typical kinds:Counter Displays: These small exhibits, which are placed close to the checkout counter, feature goods like candy, gum, magazines, and accessories that are ideal for impulsive buys.Floor Displays: Usually placed at the end of aisles or close to entrances, floor displays are more eye-catching and larger than other types of displays. They often include interactive elements like touchscreens or product samples, highlighting new arrivals, seasonal goods, or promotional things.Shelf Talkers are little signage that are attached to store shelves to emphasise particular products and their attributes or special offers.Endcap Displays: are a great way to draw attention to prominent products or seasonal items as consumers are navigating the store. They are typically placed at the end of aisles.Hanging Displays: Hanging displays, which are suspended from the ceiling, are striking and useful for emphasising products in places with plenty of traffic. This increases visibility and impact.Advantages of Point-of-Sale (POS) DisplaysRetailers aiming to increase sales and fortify their brand presence can reap several advantages from POS displays.Increased Sales: POS displays promote impulse buys and generate incremental sales by positioning products in key areas.Enhanced company Visibility: POS displays offer a chance to reaffirm company identification and give consumers an unforgettable shopping experience, which raises brand awareness and loyalty.Targeted Promotions: Retailers may efficiently draw customers' attention at the point of purchase by promoting new products, special offers, or seasonal items with POS displays.Space Optimisation: By effectively exhibiting products in a condensed and aesthetically pleasing manner, POS displays help merchants make the most of their limited retail space, enhancing shop layout and flow.Cross-Selling Opportunities: POS displays maximise income by encouraging clients to make extra purchases by grouping complementary products together. This raises the average transaction value.Designing Powerful POS DisplaysPaying close attention to both design and messaging is essential to producing powerful POS displays, the following are some essential ideas to remember:Eye-Catching Design: To effectively capture clients' attention and convey your brand's message, use vivid colours, striking graphics, and concise wording.Product placement: To increase visibility and promote impulsive purchases, place top-selling or high-margin items at eye level.Clear Messaging: To attract customers, highlight deals, discounts, or important selling factors in your messaging. Keep it brief and simple to grasp.Branding Components: To strengthen brand identity and establish a unified shopping experience, use your brand's colours, logo, and visual aspects into the design.Versatility: Create POS displays that are easily adjustable and adaptable to changing seasonal campaigns or promotions, so that they continue to be effective and relevant for a long time.Implementing POS Displays EffectivelyTo get the most out of your point-of-sale displays, you must execute them well after designing them:Placement Strategy: Locate high-traffic areas in the shop and arrange POS displays there to optimise exposure and effect while making sure customers can easily reach them.Regular Maintenance: To keep point-of-sale displays visually appealing and effectively driving sales, keep them updated, refilled, and well-maintained.Staff Education: Equip store employees with the knowledge and skills necessary to help consumers and increase sales by teaching them on promotions and key selling points for the products that are highlighted in point-of-sale displays.Measure Performance: You may evaluate the efficacy of point-of-sale (POS) displays and make required modifications by keeping track of sales information, customer reviews, and engagement metrics.Experimentation: Don't be scared to try out various POS display designs, messaging tactics, or product placements to see what appeals to your target market the most. This will help you refine your strategy over time.When creating a point-of-sale (POS) display, it's essential to keep several key considerations in mind to ensure its effectiveness in driving sales and engaging customers. Here's a breakdown of the key elements to remember:Take a Chance:Innovative Design: To set your exhibit apart from the competition and draw in clients, try out novel design aspects like unusual forms or interactive elements.Bold Colours and Typography: To evoke excitement and urgency and entice buyers to further investigate the exhibit, use eye-catching typography and brilliant, attention-grabbing colours.Highlight the Products' Advantages:Clear Messaging: Emphasise how your items satisfy clients' wants or solve their problems while outlining the main advantages of your offerings.Visual Demonstrations: Use visuals or visual demonstrations to highlight the benefits and applications of the product, making it easier for buyers to see how it will improve their life.Turn It Into Your Own:Brand Personality: Make sure that the display's design, messaging, and general aesthetic all complement your brand identity by bringing in your brand's personality.Personalisation: Craft the exhibit to showcase the distinct attributes of your merchandise, taking into account personalisation according to the particular traits that distinguish your company.Engage The Senses:Interactive Components: Use interactive components, such touch-and-feel parts or interactive panels that offer more product information, to entice buyers to interact physically or emotionally with the display.Sensory Appeal: To improve the whole experience and make a lasting impression on customers, think about how the display appeals to various senses by combining scents, textures, or sounds.Tell a Story:Narrative Components: Utilise storytelling to establish an emotional connection with your audience and communicate the worth of your products by creating a captivating story around them.Sequential Presentation: To entice customers to explore and buy, arrange products in a way that tells a story or leads them through a logical sequence. You can also highlight related products or a product's evolution.Client Participation:User-generated information: Use user-generated information, such reviews or testimonials from customers, to establish credibility and trust. This will help you take advantage of social proof's ability to sway purchase decisions.Interactive Displays: Design exhibits that entice consumers to actively engage, cultivating a feeling of participation and a personal connection with the items, ultimately boosting sales and engagement.In conclusion, point-of-sale (POS) displays are incredibly useful tools for companies trying to boost sales, build brand awareness, and give customers unique shopping experiences. Retailers may fully utilise point-of-sale (POS) displays to increase sales and boost their brand recognition in the marketplace by learning about the many kinds of POS displays, taking advantage of their advantages, and putting smart design and positioning tactics into practice. In today's cutthroat retail environment, point-of-sale (POS) displays have the potential to be potent weapons in businesses' marketing armoury, boosting sales and cultivating client loyalty with thoughtful design, inventiveness, and tactical implementation.

Holi, the festival of colours, is filled with happiness, community, and a shopping frenzy for holiday products. This joyful period provides an excellent chance for businesses to increase sales in both General Trade Stores (GTS) and Modern Trade Stores (MTS) via smart product sampling and merchandising. In this article, we'll look at the relevance of these strategies and how they promote sales, product visibility, consumer behaviour, and conversion rate.Understanding Product Sampling and Merchandising: Product sampling entails giving consumers small portions of a product for free, allowing them to taste, quality, and benefits firsthand. On the other hand, merchandising is the systematic arrangement and display of products within retail businesses in order to capture the customer attention and encourage purchases.Importance in General Trade Stores:General trade establishments, which are frequently distinguished by their nearness to residential areas and broad customer base, offer an attractive chance for product sampling and merchandising during Holi. Here's why.Sales Boost: Product sampling has an opportunity to significantly boost sales. Research indicates that consumers are more willing to buy a product after testing it, which increases sales for both manufacturers and retailers.Incremental Product involvement: Shoppers can boost product exposure and draw attention to their products by displaying Holi-themed products strategically in places with significant foot traffic or near store entrances.Customer Engagement: Sampling of products give customers a chance to try them out and also encourage conversation between them and store employees. Long-term repeat business can be generated by this interaction by having a favourable effect on customer satisfaction and loyalty.Conversion Rate: Increasing the rate at which foot traffic turns into actual sales can be accomplished through effective merchandising strategies including eye-catching displays and incentives. Retailers can encourage customers to make impulsive purchases by designing visually appealing displays that capture the essence of Holi.Importance in Modern Trade Stores:During Holi, modern trade stores, which are distinguished by their well-planned design, extensive product selection, and focus on the customer experience, can also gain a lot from product sampling and merchandising:Sales Percentage: In modern retail stores, it has been demonstrated that product sampling can boost sales by up to 200%. The significant increase in revenue can be ascribed to the persuasive influence of sampling on customer buying patterns.Enhanced Product Visibility: Manufacturers can ensure that their products receive maximum exposure over the holiday season by acquiring premium shelf space and executing effective merchandising and promotional efforts. Increased sales volumes and market share may result from this increased visibility.Insights into Customer Behaviours: Product sampling gives insightful information about the tastes and purchasing habits of consumers. Retailers and manufacturers are able to match consumer demand by modifying their marketing plans based on data analysis, such as the most popular products sampled or peak hours for sampling.Conversion Rate Optimisation: Modern trade stores may maximise their rate of conversion and profit from the festive fervour surrounding Holi by utilising merchandising tactics like cross-merchandising similar products or developing themed displays.Metrics that Matter: Measuring the SparkFor evaluating the performance of your Holi promotional efforts, keep an eye on these key metrics:Sales Uplift: Divide your product sales by General and Modern Trade Stores and compare them to pre-holiday times. This demonstrates how your strategies have an impact on a certain channel.Sample Conversion Rate: Monitor the percentage of users who test your product through both channels before buying it.Incremental Product Visibility: Track the amount of consumers who notice or ask questions about your product following the merchandising and sample campaign by working with retailers. This aids in determining how well attention-grabbing is working.Rate of Discussion with Samplers: Teach your sample workers how to interact with consumers to get their opinions on the product. To determine the efficacy, monitor the conversion rate from discussion to purchase.Conclusion:In conclusion, in general trade as well as modern retail stores, product sampling and merchandising are critical components that drive sales, improve product exposure, shape consumer behaviour, and maximise conversion rates during Holi. Retailers and manufacturers can take advantage of the festive mood and achieve maximum success in the Indian market by effectively utilising these potent marketing weapons.

In the fast-paced world of retail, maintaining merchandising compliance across thousands of stores can be a daunting task. Enter GrowthAi, the revolutionary application designed to streamline this process through robust reporting capabilities. From stock levels to sales performance, and competitor benchmarking to product promotion tracking, GrowthAi offers a suite of reports that provide invaluable insights for businesses. Let’s delve into the key reports available and their advantages for our clients.Stock Report: Enhancing Stock Management Efficiency: Imagine having 1,000 stores and being able to analyze the stock report of each one with just a single click. With GrowthAi, you can do just that. The Stock Report provides a detailed quantity and value-wise SKU report for every store. Additionally, it includes the MBQ (Minimum Basis Quantity) report, which helps identify gaps in stock levels, ensuring timely replenishment and reducing out-of-stock situations. Furthermore, this report highlights near-expiry products three to four months before expiration, allowing for proactive measures to reduce RTV (Return to Vendor).Sales Report: Understanding Sales Performance: The Sales Report in GrowthAi is designed to give a comprehensive overview of sales performance. By analyzing sales data by quantity and value, businesses can identify top-performing stores and promoters on a national scale. This report provides clarity on which stores are driving sales and which promoters are excelling, enabling businesses to optimize their sales strategies and reward top performers.Competitors Benchmarking: Staying Ahead of the Competition: Keeping an eye on the competition is crucial in retail. GrowthAi’s Competitors Benchmarking report allows clients to track the market performance of competitor brands. Daily updates on competitor product selling prices, MRP, offer types, and share of shelf provide a competitive edge. Customizable reports offer further insights into competitor strategies, helping businesses adapt and stay ahead in the market.Sampling Report: Gaining Customer Insights: Sampling is an effective way to introduce new products to customers. With GrowthAi’s Sampling Report, businesses can track detailed data on every customer who samples their products. This includes customer demographics, taste feedback, packaging feedback, and other customized reports. These insights help businesses refine their products and marketing strategies based on direct customer feedback.Share of Shelf: Maximizing Shelf Space Visibility: In retail, visibility is key—"Jo dikhta hai, woh bikta hai" (What is visible, sells). The Share of Shelf (SOS) report helps businesses understand the primary shelf space availability for their products in each store. By analyzing SOS data, businesses can drive sales and enhance visibility in the primary category of each store, ensuring their products are always in the spotlight.Product Promotion Report: Ensuring Effective Promotions: Effective product promotions can significantly boost sales, but they need to be monitored closely. The Product Promotion Report in GrowthAi allows businesses to analyze daily active or inactive product promotions across retail stores in India. This report helps proactively resolve or avoid issues like "offer active lower than alignment," "offers not active even after category approval," and "stores not receiving intimation of offers." The major benefit is the ability to activate product promotions for selected periods and escalate actual market drive reports, ensuring seamless and effective promotions.ConclusionGrowthAi’s comprehensive reporting capabilities transform how businesses manage merchandising compliance. By providing detailed insights into stock levels, sales performance, competitor strategies, customer feedback, shelf space visibility, and promotion effectiveness, GrowthAi empowers businesses to make informed decisions and drive growth. Experience the future of retail compliance management with GrowthAi.