Retail Execution with AI-Powered Merchandising to increase brand visibility and drive sales everyday

Did you know that with a single click, you can access stock availability reports for over 1,000 general trade (GT) stores, detailing both quantity and value? Or that you can pinpoint near-expiry SKUs across those stores, track competitor performance, and analyze the daily, weekly, or monthly sales achievements of your promoters and merchandisers across India?

In the fiercely competitive retail landscape, brands are always looking for innovative ways to optimize operations, increase sales, and minimize losses. Artificial intelligence (AI) is transforming the merchandising industry, providing unprecedented efficiency, data-driven insights, and a strategic advantage. Recent research from McKinsey reveals that 76% of retailers who have embraced AI in merchandising have seen significant improvements in sales and profitability.

AI-Powered Merchandising: A Paradigm Shift

AI is revolutionizing how brands approach merchandising by automating labor-intensive tasks, providing real-time visibility into stock levels, and enabling data-driven decision-making at scale. Here's how AI is reshaping the industry:

• Eliminating Out-of-Stocks: AI-powered inventory management systems continuously analyze sales data and inventory levels across thousands of retail outlets. By identifying stores with stock below pre-determined thresholds, brands can proactively replenish inventory, ensuring product availability and maximizing sales potential. A study by Capgemini found that AI-powered inventory optimization can reduce out-of-stock situations by up to 50%.
• Mitigating Returns and Waste: AI algorithms identify stores with nearing expiry stock, allowing for targeted promotions and discounts to accelerate sales before products become unsellable. This strategic approach minimizes returns to vendors (RTV), reduces waste, and improves overall profitability. Research by IBM suggests that AI-driven waste reduction initiatives can save retailers up to 30% on inventory costs.
• Strategic Competitor Analysis: AI-powered tools gather and analyze competitor data, including pricing, promotional activities, and shelf placement strategies. These insights enable brands to make informed decisions about their own pricing, promotions, and in-store visibility to maintain a competitive edge. According to a survey by RetailNext, 85% of retailers believe that AI-powered competitive intelligence is essential for success in today's market.
• Performance Enhancement and Accountability: AI-enabled mobile applications consolidate performance data for field teams, including promoters and merchandisers. This comprehensive tracking of sales, attendance, and adherence to merchandising standards fosters accountability and identifies areas for improvement. A report by Salesforce indicates that AI-powered performance management tools can increase sales team productivity by up to 20%.
• Data-Driven Product Sampling: AI-powered analytics platforms provide in-depth insights into product sampling initiatives. By analyzing consumer feedback, demographic data, sales performance of sampled products, and even stock levels in participating stores, brands can refine their sampling strategies for maximum impact. A survey by Nielsen found that AI-optimized product sampling campaigns can generate up to 30% higher sales lift compared to traditional approaches.

• Growth AI: Driving Compliance and Maximizing ROI: Growth AI, developed by Inventro Corporation Private Limited, is a cutting-edge retail technology platform designed to elevate your merchandising and product sampling initiatives. We prioritize achieving 95% compliance across critical parameters:

1. Store Coverage: Ensuring product availability in targeted stores.
2. Stock Availability: Minimizing out-of-stock situations to capitalize on sales opportunities.
3. Near-Expiry Management: Proactively addressing nearing expiry stock to reduce waste and returns.
4. Promotional Effectiveness: Tracking and analyzing the impact of promotions and offers.
5. Share of Shelf: Gaining insights into brand visibility and shelf presence.

Growth AI delivers comprehensive reports on store coverage, promotion success, sales performance, competitor benchmarking, minimum basis quantity (MBQ) increases, and more. This wealth of data empowers brands to make strategic decisions that drive growth and profitability. AI is not merely a technological trend; it is a strategic imperative for brands seeking to thrive in the modern retail landscape. By leveraging AI-powered solutions, brands can streamline operations, enhance efficiency, gain a competitive advantage, and achieve sustainable growth.

Growth AI, developed by Inventro Corporation Private Limited, is a cutting-edge retail technology platform designed to elevate your merchandising and product sampling initiatives. We prioritize achieving 95% compliance across critical parameters, helping you to exceed industry benchmarks and achieve exceptional results.

To explore how Growth AI can empower your brand, contact us today for a personalized consultation.

Partner with Inventro Corporation Private Limited

To learn more about how Growth AI can empower your brand with AI-driven merchandising and sampling solutions, contact Inventro Corporation Private Limited today. Our team of experts is dedicated to helping you achieve your retail goals through innovative technology and data-driven strategies.