The American multinational company has challenged the norms and played a vital role in shaping the future of consumer goods since 1837. For over 184 years, Procter & Gamble, commonly known as P&G, is a pioneer in a wide range of beauty, grooming, healthcare, personal care, kids care, and personal hygiene products. Procter & Gamble is globally recognized for its diversity, sustainability, innovation, and leadership, thereby making it one of the top 3 companies in the FMCG sector worldwide.
Omnizon has been P&G’s strategic partner for Gillette, Olay, and Whisper. The company approached Omnizon intending to enhance direct customer sales. Already a king on the supermarket shelves, P&G now wanted to reach the common man on the street on a one-to-one basis to not only sell the product but to also interact with them and obtain first-hand feedback on a wide scale. The focus was on creating brand awareness at the grass-root level.
The team at Omnizon literally took the job on its sleeves. We strategized to sell the products directly from the company to the hands of individuals, thereby eliminating any intermediary costs. This gave us a huge advantage in terms of the price. So, while a product’s MRP was Rs 52, which was available in supermarkets such as Reliance Retail at Rs 49 after offering a maximum discount, we were able to provide the same for Rs 38 to the masses.
Our team identified places for maximum impact across Maharashtra. Strategically placing a huge workforce outside residential areas, buzzing marketplaces, corporate parks, and railway stations, Omnizon created a record of achieving a sale of 10 lakh products in 180 days. Our team, dressed in P&G t-shirts, interacted with more than 18 lakh customers explaining the product details and gaining valuable insights.
The entire activity was tracked through an application.
With the help of Omnizon, P&G was able to connect with its customers at the root level like never before. The direct customer interaction enabled the company to get a 360-degree view of what the common man actually felt about the products.
To summarize, our activity led to
Sale of 10 lakh products in 180 days